The name of my company is brand awareness, ‘branding’, is an effective tool for conveying our services and products. By doing so we have a very strong presence in our niche market. We believe this to be the most important tool in ensuring customer satisfaction, hence we are not afraid to use it, even when there is no competition.
This has allowed us to provide some of the best services that our competitors can not do. For instance, our focus on social media marketing enables us to reach large numbers of people who would visit the website. Not only does our online sales lead us towards more revenue but it provides us with better customer service. Our website also allows us to provide customers contact information, it helps them determine if they need help or advice.
But being aware of this fact makes us think about the importance of brand awareness. If you haven’t heard of it before, then I’m all for you, but first let me take you through what it means.
What is Brand Consciousness?
BRAND AWARENESS
According to the definition of Marketing Profs, brand consciousness is known as a term used to describe any experience of how your mind perceives your organization. It’s basically relating to the way customers view your brand. A recent study published by Kotak Research Centre revealed that one-third of respondents in India were experiencing positive impact in their lives due to new brands/company names in their life.
Brands are everywhere in today’s market. There are so many companies operating in different segments and businesses. As such, it becomes important to consider the level at which a brand will influence people’s actions. This is where brand awareness comes into play. According to the research, brand awareness is the result of brand perception at varying levels of recognition. In simple words, it is essentially about the way others perceive your product/service. Whether these perceptions are negative ones or positive ones, it definitely affects your feelings towards the company.
As mentioned earlier, it is important for every person to feel confident around certain companies and give credence to its name. You should always keep in mind that your brand is an entity whose identity has existed a long time and will go beyond today. Being aware may seem difficult on occasion, but is quite necessary for future endeavors. Your thoughts and feelings towards the company will definitely affect your brand awareness. So, it is advisable to be conscious about the kind of reputation you want to create within your target group.
So, to answer the question whether you need to have a good logo or if having too many logos is enough, know that your logo has to play its role to bring out your company’s personality. But since brands never change, sometimes changing some aspects is enough. To enhance your brand awareness, try to make sure your logo reflects the uniqueness of you.
How does a brand become synonymous with a company?
A brand can also be associated with a particular location or product but without the connection between those two entities. As mentioned by Weeden, M., & Klemperer, J., (2010), a brand is what makes your company stand out from the crowd. Now, this link may seem insignificant, but it truly impacts the brand image of your company. When you create something unique in terms of technology, design, features, and quality, it may get copied by other firms and that will eventually destroy your brand.
So, having your own unique brand will go well, with good branding, you can set yourself apart from the rest of the market players. Good branding is essential for creating trust amongst customers and making them more inclined towards you. You will certainly gain a loyal base from that loyal following.
So, in conclusion, being aware of your brand and using the right tools to manage it will be a great advantage in today’s competitive world. Just use your imagination and build your brand.
Remember, brand awareness starts with your audience. If you don’t know who your audience is, how can you build a brand for yourself that is authentic and distinctive.
