Do you know how to manage your Facebook page, twitter account or any other website with WordPress, Ecommerce or Magneto?
Well, it sounds good to say that now you are aware of the importance of social media management. If not yet then let me tell you what I have observed so far. Now if you don’t want much of a challenge then there are some other tools to do things like Google analytics which can help you to analyses data, but as per my experience it is just more like collecting and summarizing information.
So, you may ask here why we should use Twitter when we can just go off Facebook or YouTube for our next video ideas. Well, it is the way people talk, they say what they think. So, in case there is anything wrong or missing on their side for this video, they will definitely reach out for support from others who are in the same place or who want to make video or content for similar purposes. That means it is very helpful in providing an insight into who needs and wants video content and that’s all. This is how the social media management. Just the difference of words, different kinds of work.
So, what types of social media management posts are preferred for online promotions? Let me mention some of them. They include
Social Media Management videos:
I have seen two examples of social videos where they wanted to promote something. One was about a new film called ‘Gangster Squad’, which was released in 2018, and the other had someone who is working as a freelancer on YouTube- “The Perfect Client (I know, sounds strange), but I think it could be a great benefit if anybody at least read the whole post before reading the comments or watching the video.
Not everyone understands the concept, but still people like to share these kinds of videos. Sometimes there are lots of views on those pictures”. The second one is by the name of Paula Thomas and she has mentioned her interest in health in both Instagram and YouTube. She took photos of herself doing workouts and explained what exactly she was going to achieve. So what do you guys think of these kinds of videos as well as the following ones.
Blog posts:
These are short articles that can have thousands of words and this helps to keep track of everything that you need to. Blogs are another source of social media promotions which are great so that you can get updated about trends by visiting the right websites.
When you make a blog, you have to keep careful of how much content you have to write and how best to present it. But you will have to check what kind of topic you are writing for and keep on improving yourself.
Social Media Management with Public relations:
Here it is to create relationships with readers. You may have noticed that most people who are successful in life are the ones who create this relationship. It doesn’t just happen overnight and it takes time. No doubt you will have to perform some tests in order to get a high rating.
Publicity and sales are important aspects of social media optimization, so try to get a number of friends that are interested, so that you will get regular updates and you get connected with more customers. This also adds to your brand awareness.
Paid advertising:
Social networks like Facebook, Twitter or Instagram provide advertisers to pay for likes and shares. Paid advertisements are used only to show ads at certain places like search engines or pages.
Advertisers use paid promotion to bring awareness to their brand and its features but as mentioned above this is based on performance. What happens in return is that your business is showing up for anyone paying any amount of money for it.
Social Media Management with bookmarking:
More than 10 billion users have joined in this platform. In such situations users like to download a website to read books and enjoy online reading. How easy it is to add another book to that list.
We can also learn about interesting events that happened recently but it has been kept hidden from public view due to privacy concerns. On the other hand, social sites help to connect people on common interests and in a way that gives us a sense of belonging.
Video hosting:
You can record your video with free and professional software. For this purpose you need several websites that you can upload videos on.
Also, you can sell your ad space on popular websites or to bloggers. For making the audience share link and watch your video on their phone. As per statistics you have at least 10 to 15 times increase in brand visibility.
Social networking site:
You don’t have to worry about SEO or how to attract attention. Social networks are the biggest contributor when it comes to generating social media traffic. Facebook, LinkedIn and WhatsApp offer excellent interfaces. Many businesses use it because it is the easiest way to share the news or update contacts and it is often faster and cheaper than traditional marketing.
Don’t limit yourself: If you already have a big community then social sites will give you extra push. As social sites provide real-time engagement with users and brands, it makes them more active and engaged. As you can see, these types of social sites are extremely useful which makes them easier to operate.
These are some of the ways to start social media marketing. There are many more to consider as well, I am giving just three examples myself.
